"This is Spartan!" (and DEKA): Joe De Sena

Joe De Sena is the founder and CEO of Spartan and Death Race, as well as the author of books including "Spartan Up!" and "10 Rules for Resilience."An entrepreneur with a rich history, Joe created brands and events that give runners and fitness athletes a chance to experience exciting challenges. In this interview, Joe and host Chris Cooper discuss Spartan's link to the gym world, certifications for coaches and the new DEKA indoor challenge. Also on the call: Benjamin Killary, Spartan's n...