Two-Brain Marketing Episode 16: Tyler Lee and Jonathan Gibbons

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Two-Brain Marketing Episode 16: Tyler Lee and Jonathan Gibbons Tyler Lee and Jonathan Gibbons own CrossFit Resurrection in Barrie, Ontario, Canada. The pair bought the gym three years ago, navigating the sticky situation of raising membership prices and firing the previous owners after they began sowing discord. Neither Lee nor Gibbons had any prior business, sales or marketing experience and felt overwhelmed at the prospect of advertising and nurturing leads—until they joined the Two-Bra...

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