When the S&*$ Hits the Fan: Preparing for Downturns at Your Gym

Gyms are fragile businesses. Seasonal fluctuations, local competition, staff departures, economic changes and even pandemics can all reduce or eliminate profit. At a recent meetup for top gym owners, Two-Brain mentor Kenny Markwardt laid out a plan to help entrepreneurs prepare for a financial downturn.In this episode of “Run a Profitable Gym,” Kenny walks through his four-stage plan with host Mike Warkentin.Performing a stress test will help you see just how prepared your business is fo...