Why It’s 10 Times Better to Be the Best Gym in Town

It pays to be a winner—literally.In this episode, Chris Cooper explains what will happen to your gym business if you're the best in town. This isn't about warm fuzzies and "we're the best" marketing taglines that don't mean anything. Coop's all about the measurable effects of recognition as "the best steakhouse in the city."If you work hard to earn that title, you can expect better retention, easier client acquisition and more profit. In fact, the effects of being the best gym or fitness stud...