Episode 16 - Selling is Hard, Buying is Harder, with Garin Hess

In this episode we unpack the concept of "Buyer Enablement" with the brilliant Garin Hess. Garin is the founder of Consensus (www.goconsensus.com) Consensus helps Scale PreSales with software that automates product demonstrations using interactive video demos. Garin is also the author of the book "Selling is Hard, Buying is Harder" which embraces the concept of buyer enablement and re-frames the topic to allow PreSales and Sales professionals to discover, equip, engage and personalise with the buying "coach". The concepts covered in this episode are particularly relevant to the digital sales world we all have found ourselves embracing over the past year. Episode links; Garin Hess LinkedIn - https://www.linkedin.com/in/garin-hess-0017a0/ Book - Selling is Hard, Buying is Harder available on all good online retailers depending on geography. Buyer enablement content hub - www.buyerenablement.io As always, please reach out with feedback, leave us a podcast review or step out of your comfort zone and join us to record an episode. See you next episode and thanks for listening!