Mark Ritson on the best campaign of the year, Britain's favourite pint & why being different still matters

The Gary Vee of Australia is back in the Uncensored CMO hot seat. That is, of course, everyone's favourite marketing professor, Mark Ritson. In this episode we talk about the best campaigns of the year, Mark's most popular articles and why he thinks the US is lagging behind the rest of the world.Watch Cadbury GarageTimestamps:00:00 - Intro00:31 - What’s going on in marketing in 2023?02:19 - Why US marketers are off the pace05:10 - Ehrenberg Bass and academic literature06:53 - Mark’s contradicting viewpoints07:23 - The Gary Vee of Australia08:42 - Jon made a top 100 list10:38 - Ritson’s biggest stories of the year12:33 - Guiness17:29 - The long and the short of it20:38 - Cadbury29:02 - Wear in vs wear out36:43 - Running the same ad vs running a variation of a campaign39:16 - Difference vs distinctiveness45:51 - Is authenticity overrated?48:12 - Do marketers use a brand’s history enough?57:43 - Quick fire round