Why we buy what we buy - Richard Shotton
Uncensored CMO - Podcast tekijän mukaan Jon Evans - Keskiviikkoisin
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In this episode I catch up with Richard Shotton, author of The Choice Factory, and winner of BBH’s World cup of Advertising books to find out why every marketer needs to be an expert in behavioural science. Discover the hidden motivations behind why people make the choices they do and what we can do to take advantage of those.
