8 billion dollar Big Ten - new TV deal with CBS, NBC & Fox official

Andy Staples and Nicole Auerbach discuss the Big Ten making its new TV deal with CBS, Fox and NBC official. Nicole has all the details about a historic deal in college sports. CBS used its famous theme song in a social media post to celebrate the new partnership. Plus, one of the funniest taglines for a NIL deal yet. Join us on Run Your Pool: https://play.runyourpool.com/staples Learn more about your ad choices. Visit megaphone.fm/adchoices