The future and earning potential of NIL with Opendorse CEO Blake Lawrence

Join The Athletic for just $1 a month! Visit: theathletic.com/andystaples Andy sits down with Opendorse CEO Blake Lawrence to discuss NIL and the earning power of athlete endorsements. The two review Opendorse's list of college basketball players with the largest social media following in the Elite 8 that stand to significantly profit when NIL takes effect. Plus, the pair look at names in college football, like Michael Penix Jr., who could earn advertisement revenue from big on-field moments (4:30). Follow Andy on Twitter: @Andy_Staples Follow Blake Lawrence on Twitter: @Blake_Lawrence Learn more about your ad choices. Visit megaphone.fm/adchoices