WATCH WAKING with ID Genève: Can Luxury Be Sustainable?

Send us a textAccording to the Morgan Stanley report for 2023-2024, customers becoming more attentive to prioritising the environmental and social impacts of their purchases, prompting luxury brands to reevaluate not just their end products but their entire supply chains. This shift towards eco-consciousness is reshaping the industry, though progress can sometimes feel slow. The term "sustainability" can, at times, be misused for marketing purposes, leading to accusations of greenwashing rath...