28: Earn Your MFA in Follow-Ups at WemU with Britt and Jackie

Britt and Jackie teach the art of the follow-up. Yes, that’s right, they take it so seriously that they do consider it an art. And, by the end of this episode, you’ll be able to say you earned your MFA in Follow-ups from WemU. ;-) In all seriousness, we share what it takes to craft an effective follow up that adds value to the conversation and increases your response rate, using recent examples in our own work. In this episode, we’ll break down 3 main elements of a follow up pitch: The time you wait between that first and second email Frequency of how often you reach out regarding a story idea Strategic messaging behind an effective follow up