48: Refine Your HARO Skills with Casey Bond

We have a friend of the show, Casey Bond, back for more HARO and general press query tips. You may remember Casey from our “To Catch a Fake Financial Expert,” episode, where she uncovers a fake expert on HARO. Well, despite her large exposé, spammers have not learned their lessons. In fact, Casey shares the growing number of transgressions she’s spotting in her inbox these days. Even if your HARO game is on-point, you’ll still want to brush up on these latest tips to avoid future blunders. In this episode, you’ll learn how to… Stick out in a growing sea of HARO spammers Avoid common mistakes when answering press queries Be strategic in your expert’s offerings Our guest is: Casey Bond, money expert, freelance writer, editor, and content strategist. Her work has been featured in HuffPost, US News, Yahoo, Forbes, and more.