73: How Publicists Can Become Indispensable with Tamara Sykes

Although the media industry is constantly in flux, we have seen some significant changes over the past year that don’t inspire confidence in the current stability of things. In light of news regarding layoffs across all industries, how can publicists become indefensible and solidify their spot at the table? Our guest today, a fellow publicist and digital PR expert, tells us how publicists have lasting, positive effects on companies well beyond media placements, and makes the case for highlighting these wins more than ever before. In this episode, you'll learn… Why cross-collaboration is crucial for publicists to stay relevant How to communicate and share your wins both privately and publicly (including social media!) Real-world examples of modern-day PR campaigns and what they mean for the current state of PR and media Our guest: Tamara Sykes is a Caribbean-born PR pro who shapes brand narratives through impactful content and communications strategies. Currently, she’s an Account Director at Stacker. She's also a devoted mom and wife, channeling her expertise to empower ambitious women of color to live their best lives via her brand, Baydian Girl.