What's in a Name and Slowing Dopamine Fasts

The maluma-takete effect is the perception that certain kinds of sounds should be attributed to certain physical features. Sonorant sounds like you find in o and b and m tend to be related to rounder, softer, and more generous qualities, while shorter sounds like you find in k, t, or i are associated with spiky, more outgoing traits. Jeff and Anthony discuss this phenomenon and try to decide if they have the right kinds of sounds in their own names. Then, a new trend has developed in Silicone Valley of Dopamine Fasting. Is it based on science or pseudo-science? Anthony and Jeff dig into the evidence.