93 - From Research to Practice: Exploring Value-Creation in Customer Success - Dr Laura Elgeti & Dr. Katharina Prohl-Schwenke

In this episode, we're talking to the special guests, Dr Laura Elgeti and Dr. Katharina Prohl-Schwenke. They are Co-Founders of CustomerSuccess Academy, book authors and academic researchers. We explore the importance of collaboration between account executives, account management, and customer success in creating and achieving value for customers. From understanding the significance of individual value to exploring the blurred lines between customer success management and key account ma...