EP 94: Business Planning DEEP DIVE (Pt. 3)

You’ve got your messaging down, now it’s time to get into the nitty-gritty.Part three of The Easiest Business Plan Ever breaks down your marketing strategy.This is where you’ll get down to the fine details of your customer’s demographics and psychographics so you can figure out how you’ll get the word out about your business and how you’re going to tell people about your products so you can start making sales.This is where you’ll really start generating that to-do list of action items to get your business up and running.Listen to the full episode to hear:How overly wide demographics water down your message and hurt your salesQuestions to help you find the key psychographics your customers will have in commonWays to estimate the size of your target marketHow to build brand visibilityThe two parts of your conversion strategyLearn more about Gillian:Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!The Easiest Business Plan EverResources:Business Planning DEEP DIVE (Pt. 1)Business Planning DEEP DIVE (Pt. 2)FREE 6-Part Business Planning Video Series