BYP 125 - [Influence] The Little Known Secret of Catapulting Sales with Reverse Commitment

Years ago, a study showed that just after placing a bet, people felt much more confident about their horse’s chance of winning than they did just prior to making the bet. Obviously, their bet doesn't actually change the chances of that horse winning. The jockey, horse, track, weather ... none of it is impacted at all… So why the spike in confidence? It has to do with commitment & consistency, which is the second law of influence that we cover in this episode of the podcast. Mentioned in Today's Episode: Influence & Impact 2017 Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV