5 Genius Tips For Building A Community In A Digital World

A couple of weeks’ ago I did a podcast episode on 10 things I predict will happen in 2019 in the marketing world. One of those points was focussed on marketing is going to become much more personal and will rely on the communities you build. People are now looking for a personalised experience that shows brands really understand what they want and need. With that in mind, I wanted this weeks’ episode to focus on how you can make your customer relationships more personal in a world that is very heavily digital. Key Takeaways Covered in the Podcast - Carrying out surveys and polls are a great way to find out more about your customers. Using Instagram Stories, Facebook, Twitter or even programmes like Response Suite will allow you to easily find out exactly what your customers need. - If you start building a relationship with a potential customer and client, consider following them on another platform as well. This is ideal if it’s someone you want to build a longer-lasting and valuable relationship with. - Creating a video welcome or response for those people you want to make a strong connection with is a great way to personalise your response. Whether it’s welcoming people to your new membership, replying to webinar signups or replying to people on Twitter – they’ll absolute love the personalisation. - The most important thing you need to do when building your online community is reply to absolutely everyone that starts a conversation with you. Whether it’s replying to an Instagram comment, responding to a tweet or answering a DM. Make it personal and take the time to show you’re thankful they’re connecting with you. - When it comes to social media you should be engaging more than you’re posting. - People love to receive gifts in the post as it feels personal and shows how much you value your relationship with them. Whether it’s brownies, a personalised card or a box of goodies - it will encourage people to share it when they receive it. For full show notes and links visit: https://teresaheathwareing.com/50