8 Tried and Tested Methods to get your Emails Opened and Read

Key Takeaways Covered In The Podcast For every email you’re putting out there, think of a wide range of different email subject lines you use. They need to either peak someone’s interest or provide a question or statement that will make people want to read on, or that they can relate to. Try to avoid using clickbait. Think about how you capture your data and do a regular check to see if you can correct any errors you see - once you have done this you can personalise subject lines to grab attention. Consider using emojis to make your email’s subject line stand out in someone’s inbox. Preheaders give you a chance to add a little bit more detail to your header to draw people in and encourage them to open your email. Your customers don’t want to know about what you’re doing, they want to know how you can help them so focus on that in your emails. This can be done using questions, by identifying with them and by addressing a problem they might be having. Rather than worrying about the length of your email, instead consider highlighting the stuff in your emails that are important. Whether this is by bullet points, bold text or by sectioning it off – draw people’s attention to the most important bits is vital. All emails should have a call to action as each and every email you send should have a overall purpose. Try to limit it to one CTA per email, as it’s easier to track when it comes to looking at click throughs. The one thing you need to remember above all else… Although it’s impossible to say what will work for one person or the other, testing these methods is a great way to find out find out what is best for you and your email marketing strategy. Test each method, carry out AB testing and create a strategy that best suits you. Highlights You Simply Can’t Miss Method #1: Your Subject Line - 02:56 Method #2: Get personal – 05:25 Method #3: Use emojis - 06:36 Method #4: Add a preheader to your email – 07:27 Method #5: Focus on them and not on you – 09:57 Method #6: Think about the length of your email – 11:28 Method #7: Calls to actions – 12:45 Method #8: Have a PS. on your Email – 14:18 Links to Resources Mentioned in Today’s Episode Social Media Marketing Made Simple Episode 32 Want the full transcript? Click to Download!