Creating Video Content For Your Community with Steve Dotto

On this week’s podcast I am interviewing the lovely Steve Dotto, who is a well-known speaker in the social media space. Steve is the business owner of Dotto Tech, but his career actually started in television. Steve creates a crazy amount of content, so I thought he would be the best person to talk to us about video content creation. Key Takeaways Covered In The Podcast • Creating content is about creating a conversation. • Our audiences are getting far more sophisticated and demanding. • People want intimacy with a content creator – feels more personal. • Your audience want access to you, so they feel more connected. • Your audience doesn’t judge you, they want you to succeed. • Not everything has to be polished and perfect. • Give yourself the same grace you would give others – we all get imposter syndrome sometimes! • Listen to what your audience asks for and be guided by them. • You want to create content for an appreciative audience. • Creator burnout is a big issue – Don’t over-do It, make sure you give yourself a break if you need one. • There are lots of different platforms and types of video content you can put out – Audio Podcasts, Video Podcasts, Live Streaming on YouTube/Instagram/LinkedIn, Webinars, Recorded Videos. • When people watch your video on YouTube, they are watching with intent. • People who click your video on YouTube are interested in hearing what you have to say, this is your chance to start building a relationship! • Recognising which platform you are creating your video for is key. • If you are going to live stream, you have to create an intent for people to come and view it. • Video is not just “putting it out” – it needs thought behind it. • Think of YouTube as a search engine. • You don’t have to put your video on every single platform, just the platform it is most suitable for and will be most received. • When we create content, we create it for search, not for subscribers. • You could use your extra time right now to start creating some video content for your community. • You could start with a video call to some of your loyal customers/clients. • If you’re not engaged in a conversation with your audience, you won’t become a craftsman. • Sharing your insight via video will allow your passion to come through and help to tell a story. • You need to keep posting and being consistent. • Success may not come straight away but don’t give up, keep going and putting your videos out there. • Consistency is the key to building your audience, you have to keep showing up. • Don’t compare your metrics to other people. • We all have our own community, it doesn’t matter what the size. They are turning to you. • Create videos that will help your community with their needs. • Take it right back to basics. • Advice from Steve – You CAN do it! Embrace failure, take a chance, if it doesn’t work, learn from it and move on! The one thing you need to remember above all else… When we start anything, we are always going to be the worst we can be, which means we can only get better from there! So try it, get started and then improve as you go along. Highlights You Simply Can’t Miss • An introduction to Steve 3:01 • Understanding your audience 12:35 • “Perfect” content 15:15 • Tired of creating so much content? 20:00 • Which platform for what content 26:25 • Live streaming 30:33 • Influencers 34:15 • Getting started with video content for your business 37:45 • Building an audience 43:25 • Creating videos for your community 48:41 • Advice from Steve 51:18