Everything you need to know about launching an online product or service

In this week’s podcast we will be talking all about launching your online product or service. I am going to talk you through all the different steps involved, and some of the key things that make the real difference in terms of the success of a launch. Key Takeaways Covered In The Podcast • Launching an online product or service is a bit like baking a cake – you have to follow the steps and the process. • This is not a quick win, it takes time. • You need to create consistent content in the warm up phase so people can engage with you on a regular basis – you need to be known for your product or service. • Start building your email list! • Love your audience, keep showing up. • You can launch a product or service through masterclasses, webinars, live videos, waitlists or challenges. • You need to demonstrate what they are going to get if they then purchase from you – give them a taster. • The day you do the webinar, masterclass or challenge, is the day you start selling. • Start planning your launch 6 weeks in advance. • Being live makes it easier to have that conversation whilst they are sat there and they also get to ask you questions. • Create downloads and workbooks to add value. • Consider your price point – you should offer a discounted rate for people to buy straight away. You could offer a payment plan. • Open cart or closed cart – is there going to be a day where people can no longer join? • Your sales page is SO important – there is a download on my website and a course in my academy on this subject. • Consider why people didn’t buy – follow up with a survey for feedback. • Don’t forget to love the members you already have. • Review all of your steps before relaunching. The one thing you need to remember above all else… Launching an online product or service is a LONG process, there are so many different steps to it but I promise, if you have the drive and the desire to have an online business, it can be the most wonderful thing. Highlights You Simply Can’t Miss • Quick launch 4:00 • The warm up phase 6:37 • The pre-launch 16:21 • The actual launch 22:58 • Post-launch 31:28 • Retention and relaunch 33:23