Everything You Need To Know About Using Pinterest As A Business With Jeff Sieh

Ep 0055: Everything You Need To Know About Using Pinterest As A Business With Jeff Sieh Back in Episode 49 I interviewed Alisa and the whole episode absolutely blew my mind as I realised, I wasn’t using Pinterest effectively as a business. Shortly after that, I interviewed Jeff Sieh – a visual marketing consultant specialist in Pinterest and video. As ‘head beard’ at Manly Pinterest Tips, where he hosts the Many Pinterest Tips show. Pinterest can be seen as a very female led social media tool, so it was great to have Jeff on to help debug those myths. Join us as we discuss your Pinterest strategy, using rich pins and the perfect pin design. Key Takeaways Covered in the Podcast - Try not to worry too much about what you’re pinning. Pinterest is about pinning what you like and if you want to Pin a cupcake recipe, Pin it! Whilst a niche is important, you want to give your audience what they need. That’s why they’re following you! - Pinterest is a visual search engine. You don’t go to engage with people, but rather to discover and dream. - Males is currently fastest growing demographic on Pinterest, so don’t rule it out if your business is geared towards men. Ultimately, a user’s feed will be geared towards them. - Although it may seem as though you need to create a pretty picture for Pinterest, often this isn’t the case. Yes, as a visual search engine it is important, it’s not the be all and end all. - If you have a product that you think is hard to market on Twitter, reconsider the content that you’re writing. There is an opportunity for everyone, just some may have to work harder. - If you’re using Pinterest for business reasons, you need to upgrade your account to a business account in order to comply with the terms of service. A business account will give you more features, lots of stats and use of promoted pins. - When designing your Pins remember that a high percentage of viewers will be viewing your Pins on mobile. If you can’t read the text or see the image clearly, the likelihood is they can’t either. - Although you can use large amounts of hashtags, it’s best to stick to 4-7 per post so you don’t take up your description space. - To draw more people to click through to your website, consider the different ways in which you can design your pins. Different images, text and quotes will attract different people so it’s important you’re creating 3-4 pins per piece of content. - Use other networks to push people towards your Pinterest account using ‘Pin it for later’ buttons. For full show notes and links visit: https://teresaheathwareing.com/55