Facebook Algorithms Explained: How to Post Better, Get More Engagement & Improve Your Reach

Key Takeaways Covered In The Podcast Algorithms are rules that social media platforms use to determine who sees your posts. Facebook serves up content to you based on other posts you “like”, share, comment on, etc. These days, only 1-2% of your Facebook Page’s followers will see your posts. Engagement is key to “beating” Facebook’s algorithms! Facebook wants to see conversations! Think about how you can get people to comment on your posts. For Facebook, you only need to post once a day—at most! Two or three posts a week is a great amount. The one thing that breaks through the algorithm every time—live video! If you go live, you will get better reach and more engagement. The one thing you need to remember above all else… As users of social media, we are bombarded with content. Every day, hundreds of thousands of posts are vying for our attention. Facebook uses its algorithms to determine how to show you the content that you enjoy the most; it culls through all the noise to deliver what it thinks you would want to see. Take smart steps to build conversation and community to feed into Facebook’s latest algorithm updates. Highlights You Simply Can’t Miss What does “algorithm” mean, anyway? – 1:31 What Facebook does with the information it gets through its algorithms – 5:12 Facebook algorithms and advertising – 6:02 Why you need to care about Facebook’s algorithms – 6:20 How the algorithm can affect your posts – 8:20 Facebook’s focus on conversation – 11:28 Less is more! – 12:35 Steps you can take to break through the algorithm – 13:28 Links to Resources Mentioned in Today’s Episode Ep001 – How to Use and Leverage Live Video for Your Business Review this podcast on iTunes! Want the full transcript? Click to Download!