Getting Started With Facebook Ads With Liz Melville

Ep 0082: Getting Started With Facebook Ads With Liz Melville If you struggle when it comes to Facebook Ads then this episode is the one for you. Joined by Liz Melville, we’re going to be talking through the reasons why you should be using Facebook Ads and how you can get started. Liz has 8 years of experience promoting brands and businesses online, with clients that boast some of the biggest names in marketing. She wants everyone to ditch the drama using her proven and tested Facebook Ads strategies, so make sure you have your pen and paper at the ready. Key Takeaways Covered in the Podcast - There are right times and wrong times to be running Facebook Ads and if you’re in your infancy as a business, it might not be the right time. - Growing your business will either take time or money and you need to decide which one is more valuable to you. - Not everyone is advertising on Facebook, meaning there it is a massive market to break into that is guaranteed to be effective. - When you first get started with Facebook Ads it’s important you take the time to experiment. You won’t know what is going to work and what isn’t so you need to set aside some budget to cover this. - A boosted post is the simplest way to create an ad on Facebook, however, it doesn’t mean you should use it. As it is a simple way to create an ad, you’re not getting access to all of the features you would get if you were using Ads Manager. - Choose the objective that matches the outcome you want from your ad. Whether it’s likes, followers or conversions. - Run campaigns alongside one another to test what works best. - Think about what you’re asking people to do in your ad. If you’re asking someone to book an appointment or pick up the phone straight from your ad, chances are it’s not going to be successful. You need to warm people up first. - In order to understand how your ads are performing, you need to take the time to learn as much as you can about Facebook Ads. Even if you’re outsourcing your ads to a professional, the more you know the better. - There is a Facebook Support chat that you can use if you’re struggling. - From February 2020, Campaign Budget Optimisation is going to be mandatory for all Facebook Ad accounts. If you’re worried, start getting used to it now and find what does and doesn’t work for you. For full show notes and links visit: https://teresaheathwareing.com/82