Having A Sales Mindset And 5 Tried And Tested Tips To Help You Sell

Ep 0056: Having A Sales Mindset And 5 Tried And Tested Tips To Help You Sell Marketing is all about selling a product, right? Despite marketing being a sales-led industry, often marketers struggle with the sales aspect of their business, especially when your product is YOU. This week’s episode is going to look the mindset around sales as well as some of my tips and tricks for selling your product or service. We will look at what kind of things you can say to help you feel better at selling and how you can convince the other person on the other end of the sale that they want to purchase from you. Key Takeaways Covered in the Podcast - One of the hardest things to do as a business or entrepreneur is putting a value on yourself and believing that you are worth the value you have set. - Consider how much time and money you have spent improving your knowledge and investing in your business. You’re doing everything you can to be bigger and better for your clients, so you should be charging for your advice. - Next time you are about to sell something to someone, consider how you’re serving them. Your product or service is going to be serving the recipient, so don’t feel bad for asking for money in return. You need something back in return for your skills and knowledge. - Every customer that comes to you to buy a product or service has a problem. Think about their pain points as it will allow you create marketing materials that directly address your potential clients struggles. - Rather than talking about your product and service, consider talking about the feelings and results that your potential customer will receive if they purchase from them. Think about the features and benefits of each aspect of your product, including ‘feeling’ words in your marketing efforts. - In order to convince people that they should be purchasing from you, you may want to consider using testimonials and case studies that you have previously earned. Think about asking people who have already purchased your product and ask if they would be happy to give you a short testimonial or review. If you can get a video testimonial, even better! - To sell your product or service you need to show people why you are an expert. Whilst this doesn’t mean going into extensive details about the experience and qualifications you have, but instead talking about the results you’ve had and the projects you’ve successfully worked on – whether it’s a podcast, eBook or course. - When you’re selling a product or service you are going to come across rejections. Whilst this may be disheartening, being honest about rejections in your marketing may help people trust you, as well as giving you a chance to answer any objections they may have. For full show notes and links visit: https://teresaheathwareing.com/56