How Lead Magnets Help You Build Your List & Stay Connected With Your Followers

Key Takeaways Covered In The Podcast Social media marketing is an incredibly effective means of remaining constantly in touch with your audience. You need a means of staying in touch with your social media audience should social media disappear tomorrow. Lead magnets are an effective means of gathering more data about your audience, allowing you to remain in contact with that audience outside of social platforms. Landing pages are the best tool to use when distributing your lead magnets The one thing you need to remember above all else… All your social media efforts occur on borrowed ground. You do not own the social media platforms you advertise on. You need to be prepared to remain engaged with your social media followers through other means. One of the best ways to do this is to offer lead magnets on your social profiles, which allow your followers to gain something of value in exchange for giving you their email addresses. Highlights You Simply Can’t Miss The one question you need to ask yourself about your social media marketing efforts – 0:51 What a lead magnet is – 2:45 9 types of easy-to-create lead magnets – 3:06 The 7 things that will make your lead magnet enticing and engaging – 4:13 Amy Porterfield’s best tip for creating amazing lead magnets – 5:23 Why it’s okay to not worry about “giving away your expertise” via lead magnets – 5:50 Learn how landing pages can improve conversions for your lead magnets, especially by using the great tool known as LeadPages – 6:47 The new marketing opportunities you gain by building your email list – 8:16 Links to Resources Mentioned in Today’s Episode LeadPages Want the full transcript? Click to Download!