How To Make The Most Of The Email List You Have Built

Ep 0076: How To Make The Most Of The Email List You Have Built Although we have covered lots of different topics when it comes to emails, I want to focus on what to do with your email list once you have built your list. It’s all well and good creating and building your list, but you need to know what you’re going to send them once they sign up. Inspired by both good and bad emails I received this weekend, I wanted to share my top tips when it comes to adding value through email marketing. Key Takeaways Covered in the Podcast - If you tell your list that you’re going to email them at a specific time, it helps give you accountability. Whether it’s once a week or once a month, if people know you’re going to be emailing them you will feel more encouraged to continue. - Offering content and value that your email subscribers may not be able to find elsewhere is a great way to get people to stay on your list. - Write your emails yourself. You want your content to come from you personally. - If you have a product, newsletters may be the better option. - Shorter emails are often better, however, there are no rules you should be following when it comes to length. - Ultimately, how often you send out your email comes down to how often you want to send it. If you have enough content, weekly is a great starting point. - Try the three-month challenge where if you do something for three months and it still doesn’t work, stop. Although it may be tempting to give up sooner, you need to give your email strategy enough time to develop. - What you put in your email will depend on whether or not you’re sending out a newsletter or an email. If you’re sending an email, you may find that your content will be more focussed on events and updates that have happened since your last email. - Your emails need to add value, meaning you need to spend as little time as you can talking about you and your products. - If you’re looking for content to add into your emails, sharing other people’s content is a great place to start. For full show notes and links visit: https://teresaheathwareing.com/76