How to plan your marketing campaigns for 2021

Today’s episode is all about planning your marketing for your business next year. KEY TAKEAWAYS COVERED IN THE PODCAST • When you are a business owner, it is important to know where you are heading. • List the key activities you need to do in order to achieve your goals. • Think about all the things that will be coming up for the whole year and what may affect your business. • Think about your marketing activities you want to do throughout the year and then plot steps throughout the year. • If you are launching a new project, work backwards from the launch to get everything sorted. • Take into consideration the things you know will be coming up in the year and work around them when you know you are quieter or busier. • Have a brainstorm for each month. • Add in your lead magnets through the year to promote them and grow your list. • Do one quarter at a time – more flexible. • Write a campaign to-do list for all your new launches/products – helps to put everything in a practical order. • List any possible obstacles – how could you overcome them? • Think about what you want to achieve from each campaign and how you will measure this. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Have a plan but be flexible with it! HIGHLIGHTS YOU SIMPLY CAN’T MISS • My brand new email list building course - 01:28 • Planning your marketing for 2021 - 06:05