How to sell with confidence with Dr Nadia Brown

Today’s episode of the podcast is an interview with Dr Nadia Brown who is a sales strategist, consultant, trainer and the founder of The Doyenne Agency. Dr Nadia works with business owners, companies and corporations to multi revenue and awaken the consistent closer in your sales team. In this episode we talk all about how to get over the fear of selling and how to close those sales! KEY TAKEAWAYS COVERED IN THE PODCAST Think of selling as coming from a place of service – make sure what you are selling is right for that person (e.g. right product, time, price etc). Give people time and space to think about it. A lot of buyers are sceptical and may have been burned before – be understanding towards this. Walk them through the process at their pace, not yours. Qualify your leads – give your leads an application to fill out prior to your call. Ask what they want to accomplish and what their goals are. They need to understand what a difference you are going to make to them. Meet their objectives first, before you tell them everything you can offer. Objection handling can be on a call or on a sales page – this is when you talk about overcoming objections but this can be a little bit negative/overwhelming. Instead - Clarifying questions – people will always have questions and we can address them. It’s ok for people to say no if you are not the right fit for them – we have to help our customers to be comfortable with this. Have a level of confidence that shows you are detached from the outcome and gives them the space they need. We can’t control when people buy or if they buy – our job is to show up to guide them to that decision and nurture the relationship. It may take years to close a sale! If it’s a good fit, they will come back when they are ready. Make sure your copy tells the story and add videos so people can really get a feel for you. Email – add videos of you to allow people to get that connection with you. If you don’t sell – ask questions to your audience to understand. Review who your audience is and if the product is right for them. If you don’t have a large enough audience to sell a low ticket item – you will have cash flow problems. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You are coming from a place of service – your product/service has to be a good fit for your customer. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Nadia 07:32 Tips for selling 15:47 Objection handing 27:30 Closing the sale 29:50 Selling low ticket items 36:14 Understanding why you didn’t sell 39:10 Value ladders 42:15