How to Stand Out in a World Of Social Media Noise with Brian Fanzo

Key Takeaways Covered In The Podcast Small businesses are where the passion is, and that’s who people want to spend their money with. It’s no longer big companies and high budgets, so everyone has an equal chance. Tell your personal story with social media and people will want to buy from you. People that are listening to speakers want to be a part of the conversation. They don’t want to be talked at, but instead brought along on the journey with you. It’s not about knowing your audience and knowing your subject matter, its about conveying things in way that makes people want to listen, learn and do. Whatever you’re doing in store or in person, you need to do online. Tell stories, care and show you’re interested in your clients and customers. 3 out of 4 people would rather buy into an ‘experience’ than a product, so tailor your website and social media to reflect this. Limitations inspire creativity. It’s important to have good relationships with people to help grow the speaking side of the business. The more times you speak, the more speaking gigs you will get. Put yourself out there and be willing to immerse yourself into events to show your worth. Own everything that makes you a success. The one thing you need to remember above all else… Although it may not seem like it, digital marketing and social media creates a level playing field for both large and small businesses. You don’t have to have big budgets to succeed where it comes to marketing as it’s all about telling your story and focussing on where the heart is. Highlights You Simply Can’t Miss Introducing Brian Fanzo – 3:50 Tell your story with marketing – 14:00 Brian’s story and how he got started - 20:09 Being a natural on stage 30:30 Being the same person offline as you are online 37:30 Growing the speaking side of your business 44:00 Links to Resources Mentioned in Today’s Episode iSocialFanz Fomo Fanz SMAC Talk Brian Fanzo Twitter Brian Fanzo Instagram Want the full transcript? Click to Download!