How to Use Social Media Competitions to Grow Your Audience and Increase Engagement

Key Takeaways Covered In The Podcast "Like and share" competitions are against Facebook Terms and Conditions! You cannot ask users to share your content during your competition. However, you can ask them to like your content. "Tag a friend" competitions are popular and currently legal according to social media Terms and Conditions. These competitions give you double the exposure! The effort each user must put forth needs to be worth the prize they will receive. Put your followers first. Give them what they want, not what you want to give away. You MUST have terms and conditions with your competitions. It isn’t worth the risk not to have them. Market your competition to your email list, post it on your other social media accounts and advertise in all other outlets to maximize your exposure. After you choose a winner, consider offering a discount for your products or services to those who were not chosen. Have the individuals that are interested send you a private message for the code! The one thing you need to remember above all else… No matter how many followers you have or the size of your social media presence, competitions will benefit you! You can leverage your current social media presence by running a competition that increases views and engagement. Highlights You Simply Can’t Miss What competitions to run and which ones to leave alone - 2:42 Things to think about when running competitions on social media - 6:53 How to maximize your social media competitions - 12:02 Want the full transcript? Click to Download!