How to use story telling in live streaming with Christoph Trappe

Today’s episode of the podcast is an interview with Christoph Trappe who is a digital based brand strategist. Christoph has been named as a top content creator, digital marketer and thought leader. Christoph is a journalistic story teller and we talk all about live streaming – how to tell a story and have confidence! KEY TAKEAWAYS COVERED IN THE PODCAST Journalistic story telling is telling the story around what people need to know in an engaging style – so people want to read it! Think about what you stand for and what is unique about you – this is what you need to focus on when you tell a story. If you are going to go live you have to be realistic and accept that things do and may go wrong! Before going live - think about what you are going to talk about and how you are going to talk about that topic. Aim for around 40 minutes for your live stream. Decide how often you will go live and commit to it. You have to get used to the idea that people may not show up. If you are streaming into a platform you use a lot, someone will most likely show up! You can stream in multiple places at one time. Try to do a solo episode if you are just starting so you can get used to it, then move on to interviews. It is a lot easier and more fun when you have guests! Going live is not as much prep work for you if you have less time. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Don’t overthink it, don’t feel bad and just keep pushing forward. HIGHLIGHTS YOU SIMPLY CAN’T MISS An Introduction to Christoph 02:25 What is journalistic story telling? 03:31 How to tell stories for your business 05:52 Going Live Book 09:42 Things that could go wrong 11:34 Getting started with live streaming 19:05 What if people don’t show up? 22:47 Should you go live in multiple locations? 25:29 Solo vs interview 30:15 CHECK CHRISTOPH OUT: Website Facebook Instagram RESOURCES MENTIONED Going Live Book Transcript Below Hello and a really warm welcome to this week's episode of the podcast. How are you doing? So as I'm recording this, the sun is shining. My windows are open and the birds are singing. How very grateful I am for a lovely sunny day. Because honestly I just miss the sun so much. If you're not in the UK, then. And you don't know what our weather is like, we do, you know, we have nice summers, but it's not as nice as California, which obviously it's sunny all the time. And because haven't been to chapel we've had, what's felt like a really long winter. Anyway, also that was such a precious thing to do. Talk about the weather. I'm not here to give you a weather rundown. So this week I've got a podcast interview for you. I'm interviewing Christoph Trappe who is a US based digital brand strategist. He has been picked as one of the top 14 content marketers and a top 24 digital marketers. And then top 100 CX thought leaders. He's a journalistic storyteller and we talk all about Livestreaming. And we go into the kind of conversations around how easy is it to be a storyteller and what sort of things you needs to do as well as some of the confidence in livestreaming. So I think this should be a really good one. I am a big fan of telling stories. If you receive my emails, you will know I am. Uh, I like to explain things in a story because I think you understand them better. Anyway, I'm just going to let you dive straight in. I feel like I should intro more, but I think we're good. I'm going to link off to everything in the show notes, if you want it. And otherwise enjoy. I am really excited that today I get to welcome to the podcast the very lovely Christoph Trappe. Christoph how are you doing? Christoph: Doing great. Hey, thanks for having me really appreciate it. Teresa: No problem at all. So Christoph, we always start the conversation about who are you and how you got to do...