How understanding your niche can get you more customers with Melitta Campbell

Today’s episode of the podcast is an interview with Melitta Campbell who is a business coach with over 25 years of marketing and entrepreneurial experience. Melitta helps women confidently build and grow a profitable business that gives fulfillment and flexibility. We talk all about niching – why it is important to have one, how soon you should niche and how you can get clear on what you offer to your target customers/clients. KEY TAKEAWAYS COVERED IN THE PODCAST Niching is getting more specific about who you help and the impact you can have. Take a step back – look at your vision, values and what is important to you in order to build this into your business. Do this for your clients too – this is where you can start to build your marketing and messages. Selling to your target audience should just feel like the natural next step. You understand them – you are on the mission with them. You need to know who your target customer is so you can really speak to them in your marketing. What are your target audience trying to achieve? What is standing in their way? What challenges are they facing? You can market to their challenges – shows you have insight and understanding. What are your clients going to get after working with you? Imagine your client on a Friday night after a tipple or two – what are they fed up of or venting about? Start there! Ask your clients “If I could wave a magic wand what would we do” – this will help you to understand where they want to be. Understand the conversation going on in your clients mind and join that conversation. You need to communicate clearly how you are going to help them and make their vision possible. If you start your business by working with everyone, you will be working way too hard for way too little results and not get anywhere so you should start with some sort of niche. Where you start is never where you will end up – it will evolve over time. Start broad then get narrower - Start, learn, grow, evolve. People want connection, they want to be understood. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… A niche doesn’t necessarily mean you only serve a very small amount of people, it can be about being your authentic/relatable self and attracting your own tribe. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Melitta 07:08 Being a woman in business 10:43 What is a niche and why do you need one? 18:43 Finding your niche 23:04 How to start understanding your target audience 30:10 When should you niche? 38:04 Transcript: Hello and welcome to today's episode of the podcast. How are you doing? So I just looked at when this is airing. Cause as you know, I batch and I did a couple of weeks back quite a few weeks back and by the time this comes out, I did a whole week focusing on batching and what was good and what was bad. And I talked about one of the things that is quite difficult is, well, first of you really have to know what's happening in your business and planning ahead and second off, sometimes you can feel a little bit disjointed from what's come out live at the time, because obviously I'm recording this. I'm actually recording this on the 18th of October. And according to my plan, this is coming out on the 15th of November. So. Like, yeah, there's really. There's good and bads of batching, and that's one of the things I can feel a little bit disjointed from my content. Anyway. So as you're listening to this it's November, which feels a little bit scary because that's 2021 nearly over which in some ways we will be very pleased about. And in another way, it's just, wow another year's gone by, which makes me feel terribly old, but that is a thing, I guess now I am early forties. So there, those are words that I would be saying, and maybe I do say old things now, so it's a thing. Anyway. I would like to ask you a favor. I am thinking about doing a kind of half day online.