How You Can Build An Incredible Client Base With Jen Berson

Ep 0057: How You Can Build An Incredible Client Base With Jen Berson Last week’s episode was all about getting in the sales mindset and some tips and tricks to help you sell without being salesy. Luckily, this week’s episode follows on perfectly. With Jen Berson as a guest, we discuss how to get more clients in your business. If you’re looking for a proactive approach to finding clients, this is definitely the episode for you. Not only do we discuss finding new clients, but we also talk about what it is like to work in your zone of genius, and how to get clarity on those types of clients. Finally, we discuss how difficult it is to marketing ourselves – one of the most difficult things to do as a business. Key Takeaways Covered in the Podcast - One of the best ways to find new clients is to decide what kind of work you want to be known for. Once you have started to work for a couple of clients in this area, you will start to become known for ‘your thing’. Whilst taking everything that comes your way seems right to begin with, it can lead you down a path where you dislike the business you’re in. - If you are all things to all people, you can not get in a state of flow. - Finding new clients is all about consistency. Make sure you’re setting time aside each week to focus on outreach and business development, even if it is just five minutes a day. - Your number one resource for new clients is your network. - Although it may seem a little off putting, cold pitching is another great way to gain new clients. It’s all about making that personal connection from the start – you want to let them know you are familiar with their products or their values. Your first point of contact should be to get them to speak to you, so end with a strong call to action. - When it comes to pitching competitors to your clients, you need to consider the agreement you have with the people you’re already working with. If you have agreed exclusivity, you need to honour that. Alternatively, it’s important not to pigeonhole yourself into only being able to work with one client. - To help potential clients see that you’re the person they need to hire, you need to position yourself as an expert in the industry. You need to demonstrate the value you can bring. For full show notes and links visit: https://teresaheathwareing.com/57