Looking At The Future Of Voice Marketing and Flash Briefings with Chelsea Peitz

Ep 0059: Looking At The Future Of Voice Marketing and Flash Briefings with Chelsea Peitz This week’s episode is an interview with Chelsea Peitz, the other of ‘Talking Pictures’ – a book about using marketing strategies that need you to use your voice in order to succeed. We talk about voice marketing, Alexa briefings and camera first social platforms. With a unique perspective on the effect that marketing has on our brain, especially when we hear someone’s voice, Chelsea gives insight into how you can use voice marketing to grow your business. Key Takeaways Covered in the Podcast - Find a social media platform and not matter what people say, use it. Find your niche and know where your audience are. - The world of voice is barely beginning, and we still don’t know what’s going to happen. As things develop, voice activated devices will become smarter and will be able to suggest things to you based on your habits and conversations. Whilst it’s not for everyone, it is going to grow to become an incredible tool. - Flash briefings are effectively mini podcasts that you can set up to play each day, depending on who you’re subscribed to. All you need to listen is the Amazon app. Effectively, it’s a quick and easy way to hear news, quick tips and advice. - Flash briefings are designed to be daily, but you can record them in batch and schedule them to go out. - As flash briefings become more popular, they’re going to become an incredible source of content for people that want short-form information that they can listen to daily. - No matter what industry you’re in, you need to remember that there is a human being at the end of your sale. - When it comes to being first to market, it’s important to remember that you can be great at any platform no matter when you join. Whilst there are benefits to being one of the first, you need to think about what works best for you. - Does your brand have a sound? Whilst you will have already focussed on the look of your brand, focussing on the sound is also important. - When you start doing flash briefings, let people know why they need to listen and how they can listen. Although they can’t engage with you directly, you can lead them to a place to interact in you briefing. For full show notes and links visit: https://teresaheathwareing.com/59