Mastering LinkedIn As A Business Owner with Viveka von Rosen

Ep 0080: Mastering LinkedIn As A Business Owner with Viveka von Rosen This episode has been and a long time coming and something that has been requested time an time again. With special guest Viveka, a specialist when it comes to LinkedIn. Viveka is a best-seller when it comes to using LinkedIn to rock your brand, making her the perfect person for this episode. We cover everything you need to know about LinkedIn, how to use it and why everyone (not just jobseekers) should be using it. We also look at the top three things you should be using LinkedIn for and the content you should be sharing. Key Takeaways Covered in the Podcast - LinkedIn is the perfect platform business professionals who want to create better conversations with potential prospects. - If you’re a small company selling B2C, you probably don’t need to invest a lot of time in LinkedIn. In the B2B industry, however, it can be incredibly powerful. - LinkedIn is a great place to showcase your work, your personal brand and your recommendations. - One of the most trusted platforms is LinkedIn, with 64% of B2B executives trusting the content they see. - The first thing you need to focus on when it comes to your LinkedIn is your profile as this is what people are going to look at first. You don’t need to create a whole new profile, but you do need to find a way to reflect your brand. - You need to think of your LinkedIn as a mini sales page. Think about your header image, your profile image, your headings and your experience. It’s important your information is buyer-centric so your potential clients can identify themselves in your content. - Make sure you’re adding resources. Whether it’s blog posts, videos or places that you have been featured. - When it comes to LinkedIn, it’s a great way to showcase your knowledge and experience without coming across as though you’re constantly selling your business. - Share other people’s articles that you think your connections would enjoy. Not only does it show that you’re interested in the industry, but it encourages shares and engagement. Ultimately, this will help increase your overall visibility on the platform. - Be aware of your audience and know what is suitable for LinkedIn and what isn’t. Just because other people are posting personal photos, it doesn’t mean you have to. - Ads are great if you want to target micro-markets. If you want views, pay per click. If you want more clicks, pay per view. For full show notes and links visit: https://teresaheathwareing.com/80