Mastering Selling By Stage With Colin Boyd

Ep 0063: Mastering Selling By Stage With Colin Boyd This week I am speaking to the very lovely Colin Boyd from Australia. As a member of James Wedmore Mastermind group, we met when he spoke at a recent Business by Design event about selling by stage. Public speaking can be an incredibly scary process, before you add the element of sales. Today, Colin is going to be covering everything he covered in that presentation, discussing why you may want to be a speaker, how you can use it to position yourself as an expert and how to sell by stage without coming across as salesy. It’s a long one, so you may want to grab a pen and paper! Key Takeaways Covered in the Podcast - When you’re live on stage, the conversion rates are incredible. - There are many different types of stage, whether it’s a live stage, a webinar or a Facebook live. Whilst the second two stages are important, the best stage to speak on is a live one and every single market leader in the world knows that it is a fundamental step to becoming an expert in their industry. - Although you may worry that you’re going to mess up your script, try to remember that your audience don’t know what you were supposed to say. For them, they’ll have no idea that you have gone wrong or gone off topic. - When it comes to charging for your speaking gigs, you need to be confident enough to say the figure you want. There is no clear strategy and often it comes down to making it up. It’s important to remember that you don’t have to charge every single time. Instead, you need to work out what the value of speaking means to you. - When it comes to speaking at events, you need to find out whether you’re able to do a hard sell, a soft sell or an upsell. - There are four quadrants to a speaking session. Engagement runs along the bottom and conversions run up the left-hand side. Finding the balance between these two is important, as you need to be able to find out how to add value AND convert within the time slot you have. The goal is creating irresistible content that is high value and has high conversions. - One of the most common mistakes people make is that they sell at the end of their talk. Whilst this may seem the most effective, you need to be ‘selling’ from the start. Infusion selling means thinking about your content and shifting your audiences thinking in a way that allows them to have new revelations surrounding your content. - Remembering that selling is serving is important. As long you’re offering a genuine product or service, you are serving your audience. The best way to get an organiser to let you sell from stage is to ask. Whilst it may seem simple, it’s the most effective method. For best results, you can offer a partnership with the event organiser. For full show notes and links visit: https://teresaheathwareing.com/63