My 10 Digital Marketing Predictions for 2019

Key Takeaways Covered In The Podcast Make sure you understand what your audience want so you can personalise your marketing more effectively. Use Alexa Flash Briefings to help cater for those that are using voice search to search online. Consider using Micro Influencers in your marketing strategy as we move in 2019 they’re going to become a much better investment than using larger, well-known influencers. Consider whether a chat bot is a great use for your business, it may be that you don’t need one. If your business relies on a location (a store, a salon etc) then you should consider looking experience marketing. How do people feel when they visit your business? How can you create more of an experience? Can you focus on the senses? How do you build a community around your business? 2019 will be the year of the community, so consider how you can build and nurture yours – no matter the size. User generated content is going to be a key way to create content in 2019. It’s more affordable and gives you a chance to share incredible and unique content, especially with Instagram. The one thing you need to remember above all else… Marketers in 2019 will be come more open and honest, making the digital world a more transparent place. Businesses that show this honest will become favourable among consumers. With that in mind, consider how you can become more vulnerable with your followers in 2019. Highlights You Simply Can’t Miss Prediction #1 More Personalisation – 04:25 Prediction #2 Voice Search – 06:40 Prediction #3 Data Privacy – 07:55 Prediction #4 Influencer Marketing – 09:08 Prediction #5 Transparency – 11:39 Prediction #6 Chat Bots – 13:50 Prediction #7 Marketing and PR Overlap – 15:11 Prediction #8 Experience Marketing – 16:48 Prediction #9 Community – 18:41 Prediction #10 Content – 21:50 Links to Resources Mentioned in Today’s Episode Episode 44 with Bella Vasta Facebook Transparency How To Make An Alexa Flash Briefing Want the full transcript? Click to Download!