Scaling your business to a one-to-many model

In today’s episode of the podcast we are talking all about the online business space and how to move your business from a one-to-one model to one-to-many model. KEY TAKEAWAYS COVERED IN THE PODCAST · A one-to-one business model is where you sell you and your team’s time for money. · There is only so much you can get your team members to do – there will always be a limit. · When you have a one-to-one business model, the only way you can increase your income is by increasing your prices. · You only have a set amount of hours in your day. · You need to think about why you chose to start your business – was it to earn lots of money or was it to have more time freedom? · If you want to have time freedom – you may not want to work 24/7 to be able to earn that amount of money. · A one-to-many business model is about doing what you do, but to more people for a lesser amount. · What you charge one-to-one has to be your premium, then your one-to-many option is usually more cost effective for people. · A one-to-many business model could be that you offer a workshop, a course, a membership, a coaching programme – there are so many options! · One-to-many businesses are not ‘get rich quick’ options. · You can earn more money from a one-to-many model because it is scalable. · It is not easy to grow your one-to-many membership. · If you are not well known for your ‘thing’ or have an existing audience, you are going to find it difficult to have a successful launch. · There are lots of courses and memberships out there that will claim to teach you how to be “Insta-famous” but the reality is, just because it has worked for them and their business does not mean it will work for everyone. · You have to build a business that suits you and your life. · Anyone can have an online business but it takes work and it is not easy. · Don’t get frustrated by the numbers – it is not all about the amount of money you make and the amount of people who buy. · Just because people enjoy your content doesn’t necessarily mean they will buy. · A normal launch gets between 7-10% conversion. · Once you have launched, it is important to review and do it again. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You do not have to have a six-figure launch to be successful. Success should be defined by the love you have for what you do and the impact you get to make on others. HIGHLIGHTS YOU SIMPLY CAN’T MISS · What is a one-to-one business and a one-to-many business? 02:56 · Myths about one-to-many businesses 11:50 · Measuring success 30:46