(Small Business Superstar) Marketing directly to your target audience

This week’s Small Business Superstar is Jenn Boyles from JB Direction Design. A little bit about Jenn’s amazing business… Jenn is a graphic designer, web designer and branding expert. Jenn specifically works with holiday rental owners to help them achieve more direct bookings with their website and marketing. What one marketing thing made a difference to their business? Finding a Niche. Jenn chose to niche during the first UK lockdown. After many years’ experience of being a holiday rental owner herself, Jenn decided to help other owners with her skills. What difference did it make to them and their business? When putting content out there, you can get right into their head as you really know who your audience are. You are not just shouting at the world, you are speaking directly to your target audience. Where you can find Jenn Facebook Group: Marketing Hub for Holiday Rentals Facebook: @JBDirectionDesign Instagram: @JBDirectionDesign Website: www.jbdirectiondesign.com LinkedIn: Jenn Boyles