(Small Business Superstar) Using email marketing to increase sales

This week’s Small Business Superstars are Laura Moore and Laura Davies, otherwise known as the two Lauras! A little bit about the Two Lauras’ amazing business… Laura and Laura own The Hub for Social Media Managers – providing support for freelance social media managers to grow their business through a membership and online courses. What one marketing thing made a difference to their business? Email marketing! The Two Lauras made a commitment to email their list once a week in January 2020 and have stuck to it ever since. They send an idea, a tip or hack every Monday their list can implement into their business. Then they went a step further and started to email their list every single day (apart from weekends). What difference did it make to them and their business? People love their emails! They have had brilliant responses and people enjoy the valuable content they offer. When they then sell in an email, their list is very open to this. Since emailing every day, they have seen less unsubscribes, consistently higher open rates and more sales! Where you can find the Two Lauras Website: https://thetwolauras.com/ Facebook Group: @smmhub