The 4 Stages of Creating Engaging Social Media Content

Key Takeaways Covered In The Podcast “An hour of planning can save 10 hours of doing.” — Dale Carnegie One of the key aspects of social media is consistency. You need to show up every day. You need variety in your posts to keep your followers engaged. The assets you use with your social posts are just as important as the content itself. You need to be present on your social channels! You can’t just post and ignore. The better you can get to know your audience, the better you can create content that will interest them. The more you post content that provokes engagement, the more people you’ll reach. The one thing you need to remember above all else… The more you engage your audience and the more targeted you get at connecting with your audience with the right type of content, the greater reach you will have. Better reach will encourage the social platforms to deliver more of your content to your audience. Highlights You Simply Can’t Miss An update about how changes in Facebook’s algorithms will affect how your content app – 1:55 Recommendations and words of warning regarding how to handle the content you publish – 4:30 The 4-stage process for identifying content needs – 6:31 The reason it’s important you understand who your target audience are – 7:06 Where to look for ideas to create posts around – 8:50 How social media really works – 12:39 How to create assets—what you’ll use to put posts on social media – 13:30 Tips for scheduling your posts – 15:59 Links to Resources Mentioned in Today’s Episode MeetEdgar WordSwag Canva ContentCal Buffer Want the full transcript? Click to Download!