The Importance Of Creating Your Own Customer Avatar

Ep 0068: The Importance Of Creating Your Own Customer Avatar Today’s episode is all about understand your audience and how to create your perfect avatar. As I always talk about how you need to really understand your audience, I thought it was about time I did a full episode on it. Whilst you may feel as though you understand your audience, the further you look into it the better. So, whether you think you know your audience or not, this podcast may be a benefit to you. Key Takeaways Covered in the Podcast - If Amazon say ‘’the single most important thing is to focus obsessively on the customer. Our goal is to be the Earths most customer centric company’’ - you should be focusing on your customer too. - The first mistake people make when they’re trying to find out who their customer is, is that they try to make assumptions. What they often do, is create an avatar for who they want their customer to be. To avoid this, you need to go back and look at who is buying your products and who your site is attracting. This will give you an idea as to whether you’re on the right track. - To try and understand who your audience are, you need to ask yourself some questions about your existing customers. You need to think whether or not you like working with your current customers, and do you want to work with them going forward. Not only that, but is your product or service still appropriate to this customer? - If you want to get a deeper understanding of your audience, you can offer an incentive to interview them and find out what their pain points are and what will help them. You can ask general questions about who they are and what they, to help create your avatar. - When creating your avatar, you need to think about whether they’re male or female, how old they are, what job they do, how much they earn, whether they’re single or married and every other piece of background information you can think of. - The next section you need to think about is your avatars behaviours, motivations and aspirations. This will help you connect with them on a better level. - After that, you can focus on their pain points. What problem do they have that your product or service solves? - Finally, once you have discovered their pain points, you can look at how you meet their needs. - If you offer a variety of different products or services, you can multiple avatars within your business. - Give your avatar a name. This will give you a better idea of who your customer is and it will improve your communications when you’re talking to them. For full show notes and links visit: https://teresaheathwareing.com/68