The Power of Bringing Emotion Into Your Marketing

This week’s episode is all about bringing emotion into your marketing. As business owners it’s super important to use emotion, especially if you’re trying to be authentic and build a tribe. Your tribe, of course, are the people that will connect with you, engage with your posts and eventually become loyal customers. Throughout the episode I’m going to discuss the positives of using emotion and the difference it can make to your marketing.  KEY TAKEAWAYS COVERED IN THE PODCASTEmotional marketing is marketing to your customers and audience in order to get an emotion out of them. By provoking this emotion, you encourage engagement. Think about the last thing you shared on social media. Was it based on an emotion? What emotion was it?It is much easier to relate to someone if you feel something. Not every single post needs to evoke emotion. Not only will your feed become an emotional rollercoaster for you and your followers, some things just don’t warrant a lot of emotion. People tend to buy with their emotions. Even when you’re talking about a practical product, people will buy through trust. The very first thing you need to consider when it comes to using emotional marketing is your target audience. If you’re trying to use emotion to build your community and sell your products, gauging your target audience wrong could catastrophic. If you want to evoke and emotion, storytelling is a great tool to use. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You can evoke ANY emotion through marketing. From admiration and happiness to anger and sadness, it’s important you know exactly what emotion you want people to feel. HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat Is Emotional Marketing? – 03:18Why Is Emotional Marketing Important? - 04:24What Do You Need to Consider When Creating Emotional Posts? – 10:30How to Evoke Emotion in Your Posts – 14:30Incredible Examples You Can Use in Your Marketing – 20:00Transcript below (00:32)Hello and a really warm welcome to this week's episode of the podcast. How are you doing? I can't believe that we are almost, well I'm not going to say towards the end of the year, but we are obviously in the latter stages of the year. It's going so, so fast and my November is absolutely jam packed. I am talking at lots of amazing places, so if you're going to be seeing me then please please please come up and say hi and let me know that you listen to the podcast. I love meeting people. So definitely come and say hi. But yeah, it's going to be a super busy November. And before I know it, It's going to be December, which is just crazy. But anyway. So this week I am doing a solo episode. I wanted to talk about something as having a real brainstorm...