The Power of Starting a Podcast with Mark Asquith

This week’s podcast episode is with a very good friend of mine, Mark Asquith. Known as That Podcast Guy, Mark has seven of his own podcasts and runs both Rebel Base Media and Captivate. With lots of experience when it comes to hosting your own podcast, Mark is the best person to talk to when it comes to getting started and growing your audience. On another exciting note, I’m doing my first ever challenge and would love for you to join in! The challenge is focussed on starting and building your email list. For those that haven’t started their list or those that are struggling, the challenge will have you signing up new members every single day. It’s a five-day challenge (including a private Facebook group) with tips on how to get started, what systems you should be using and lead magnets. If you’re interested in signing up, the link is below. Key Takeaways Covered in the Podcast · Podcasts are a great way to build your network in your industry. · When it comes to creating your podcast, you don’t want to be the same as everyone else as you will soon find that what works for everyone else, might not work for you. You need to understand what it is you want to get from you podcast. · A podcast is a great way to add value, especially if you want to turn your listeners into paying customers. It shouldn’t, however, be used as the only way to grow your business. It’s either the product or selling the product. · If you’re looking to make connections when it comes to podcasting, attending events is a great place to start. Although they can be expensive, you’ll be able to network with thousands of potential guests. · You can’t start a podcast and immediately be successful, you need to let it grow. · When it comes to your podcast, you need to trust your gut. · When you’re starting your podcast, you simply need to start with a basic framework and a platform like Captivate. Once you’ve done that, the hard part is knowing why you’re doing it and what you’re trying to achieve. · You don’t need an expensive mic to get started, your audience will be forgiving. As your podcast grows, your equipment will get better. · What can you design into your show to make it different? · There are lots of different ways to get guests onto your podcasts, however, one of the best ways is to build a relationship with them. · You don’t need big names to be guests on your podcast in order to be successful. · There are so many different variables that affect your listener numbers. One Thing You Need To Remember Above All Else… Podcasting can be incredibly expensive but if you do it right, it’s definitely worth it. Highlights You Simply Can’t Miss · Introducing Mark Asquith - 4:11 · So, Why Podcasts? - 12:27 · How Do You Stand Out and Who Is Podcasting For? - 19:30 · Podcasts and Sponsorship – 38:00 · Using Captivate and Getting Started - 43:15 · Getting Guests on Your Podcasts – 53:45