Turning Your Existing Customers into Fans with Matt Barnett

This week’s episode is with the amazing Matt Barnett, the founder of Bonjoro. As a frequent user of Bonjoro, I wanted to take the chance to showcase how you can use them within your business. With a focus on loving your existing customers, this is a great episode for those that are looking to make the most of the clients and customers they already have. This is often something we ALL forget to do so I know this episode is going to be valuable to absolutely everyone. Key Takeaways Covered in the Podcast  Technology can allow us to do some incredible things, creating an endless list of opportunities for those that have online businesses.  Your business shouldn’t be faceless, even if you’re a team of 100 people you need to ensure there is a ‘friendly’ face to your business - even if it’s just a meet the team page.  If you’re using Bonjoro, it should be a second touchpoint with your potential customers as you want it to encourage them to take the NEXT step in your funnel. You want to use it to surprise people and show them that you care.  To get your customers to superfan status you need to nurture your relationships with each and everyone of them.  If you’re going to give ‘swag’ away to your customers, you need to ensure you’re staying away from the traditional. It needs to come from the heart and make someone open it and say wow.  If you’re looking to make strong connections with people you need to make gestures that impress them, however you need to consider the ROI.  Don’t get blind sighted by growth hacks and shortcuts, you need to find stuff that works for you. Yes, there will be stuff that is mundane and repetitive but if you do it every day, it works! There is no quick win.  Don’t outsource the stuff that matters. You need to automate processes but never your relationships. One thing you need to remember above all else… Having a personal connection with your customers is the key to building a personal brand. Highlights you Simply Can’t Miss  Introducing Matt – 4:00  What is Bonjoro? – 11:15  Turning people into customers – 17:09  Creating ‘superfans’ for your business - 27:30  Real life Bonjoro examples - 33:40  Are bold gestures key? - 44:10