Using Surveys To Understand Your Database With Rob and Kennedy

Ep 0053: Using Surveys To Understand Your Database With Rob and Kennedy How well do you know the people that are on your database? In my prediction episode at the beginning of the year, I predicted that things are going to get a lot more personal in terms of marketing. We’re not longer going to send out huge campaigns to everyone on our list and we’re going to start getting down to the specifics. Business owners often make big assumptions about people on their list because, they’re asking for minimum details from them to begin with. To help, this week’s podcast features the amazing Rob and Kennedy from Response Suite. The episode will cover the crucial things we need to cover when it comes to getting to know your audience. Key Takeaways Covered in the Podcast - You should never log into your marketing platform, type an email up and hit send to your entire list. The more research you on your audience do the better. - You need to speak to your customers in completely different ways, based on the data points you can collect on them. This means you’re only sending them information they’re interested in. - Using surveys to find out exactly what your audience want is a great way to be sure you’re offering them exactly what they need. Based on the responses they give you, you can send them links that they have already told you they want. - If someone has a bad experience you can automatically set up an email that offers them a discount or voucher, potentially helping retain a customer that would have otherwise left. Alternatively, if anyone says they loved your product, you can automatically take them to a page where they can review you on TripAdvisor, Google or whichever platform you use. - Surveys make it look like you care about every single customer – which you do! - Usually, three or four questions is enough to ensure you get the responses you need. Consider the key questions you need answered in order to offer them what they need. - Finding out what topics your audience are interested in, or what their biggest problem is right now is a great way to reduce your unsubscribe rate. For full show notes and links visit: https://teresaheathwareing.com/53