What the GDPR Will Mean for Your Business & List

Key Takeaways Covered In The Podcast GDPR is new legislation for businesses from the EU that gives specifics on the collection and storing of customer data. The deadline for GDPR compliance is May 25th , 2018. Customers must agree to receive marketing communication from you. This means that customers will need to sign-up again to be on your email list. You shouldn’t use personal email for your email list. Instead, you can use a bulk email product such as Mailchimp. Use a subject line that captures their attention. Don’t be afraid to be different! It is important that they open it. Use systems such as Drip and Leadpages to set up a seamless email campaign and process for each option. This means the yes or no answer that your subscriber will give you through email in response to staying on your list. The emails you send should explain the value of being a subscriber. What makes your newsletter or communication great for your subscribers? You will want to remind them of that. The one thing you need to remember above all else… You may lose a large chunk of your email subscribers. But be positive! Those customers who are going to opt-in are the customers that value your services and will engage. They want to hear from you. The quality of your email list will improve overnight. Highlights You Simply Can’t Miss What is the GDPR? – 2:31 How to use email systems for your email campaigns – 6:24 Why you shouldn’t worry about losing email subscribers – 9:32 Want the full transcript? Click to Download!