Why and How to Repurpose Your Content to Maximize Its Potential

Key Takeaways Covered In The Podcast Repurposing content is taking a piece of content you already have written or recorded and reinvigorating it. It means packing it up in a different way to remind your audience that it’s there. Finding content ideas is hard! Your audience probably hasn’t made the most of the content you already have. There is still opportunity for your content and more room for others to take advantage of it. Evergreen content can be repurposed. This type of content is content that is relevant now and in the future. Blog posts, videos, webinars and even your interviews can be repurposed into something new as long as it’s evergreen. What content has done well previously for you? Which blog post is the most read post? Which video received the most views? These are the ones you want to repurpose first! For blog posts, you can create multiple social media posts, a live video to link back to your blog, and create a checklist or workbook for people to download. The opportunities are endless! Round-ups are also an option. What are your top five blogs? Share those through an email and on your social media. The one thing you need to remember above all else… Create less, promote more! Your content has much more life in it than you think. Look at your content as a whole and brainstorm ways in which you can repurpose it. Do you have a series of videos? Turn it into a course. Do you have a blog you can turn into an infographic for social media? Share it on Pinterest. Get creative! Highlights You Simply Can’t Miss What is repurposing content? – 3:59 Why would we want to repurpose content? – 4:46 What kind of content can you repurpose? – 5:55 How do you repurpose your content? – 7:31 Want the full transcript? Click to Download!