Why Content Marketing Isn’t a Long-Term Process with Andrew and Pete

Key Takeaways Covered In The Podcast Content marketing isn’t an overnight success. However, it doesn’t have to take years like you’ve been told. It’s only long-term if your content is boring and you’re the same as everyone else. Sometimes, it isn’t enough to be yourself in content. It takes being different and standing out to make a difference and to grow. Consistency is key with marketing. Create an amazing idea and be consistent in always improving. However, don’t consistently do something that isn’t working. Be consistent with what IS working. Pushing yourself out of your comfort zone is a great tool for marketing. Test the waters using your Instagram story or social media first to see how it’s received! What piece of content got the best reaction? Milk it. Use it again and create something new out of it! For bouncing ideas around as a solopreneur, find an accountability partner or get involved in a mastermind group. The one thing you need to remember above all else… You have to be different. Don’t be afraid to break the mold and do things others won’t expect. There are so many marketing services out there, so it will take something new and unique to make it all work. The moment you stand out, the quicker you grow. Highlights You Simply Can’t Miss Content marketing isn’t a long-term strategy – 12:13 The remarkability trifle -14:44 How to test your ideas with reaction spikes – 22:04 All about Andrew and Pete’s very first event Atomicon 2019 – 45:52 Links to Resources Mentioned in Today’s Episode Andrew and Pete’s website Find Andrew and Pete on: Facebook Instagram Twitter Andrew and Pete TV Atomicon 2019 Want the full transcript? Click to Download!